Kate Brodock, of Syracuse University wrote about the value of social media to students as a way to get hired.
Her tips also apply to adults, to both boost their careers and brand themselves.
Some of her words:
“Social networking is a fantastic way to showcase your knowledge on your field of interest.”
“By interacting with professionals, industry media outlets and experts in your desired field of work, you’ll be able to deepen your own level of knowledge of that field and stay on top of trends and current issues.”
“Constant self-promotion is almost always frowned upon in social media. Keep most of your posts (I suggest at least 80%) to conversation, third-party content, general comments and questions, and keep the sales pitches at a minimum.”
“Employers, future colleagues, industry leaders and other professionals do look at your social media activities.” ( My addition: including prospective customers, vendors and lenders.)