R O I – The Realization of Influence
ROI – as taught in business school, at least when I got my MBA was Return On Investment.
I have been asked why a company should be looking to social media as a marketing tool. “What’s the ROI?” is a common question.
My response has been something like it is difficult to measure the return on resources (time + money = investment) spent on social media and then I offer concrete examples of social media success.
This piece is written by genius Brian Solis (Genius is my description.)