Curb the Sales Pitch. Not for Social Media.

I have been in sales and marketing most of my working life. From an early job selling vacuum cleaners, selling precision machined components, state of the art medical equipment to print, signage and digital services. And now marketing services to the new social world of business.

I have worked for people who curbed the pitch and others who were all about the pitch. For me, it has always been about the people and relationships.  

With social media, the sales pitch does not work at all. It has no place in social media. But those who “do” social media well, are none the less “pitching”. It just doesn’t feel like a pitch. It feels like a conversation.

How can you do this for your company? Ask me.

Calling All Content Marketers: Curb the Sales Pitch – Net Features – Website Magazine.

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