of consumers value a brand’s Facebook page more than its website.
This makes perfect sense.
Facebook is genuine, immediate, authentic, with real people behind the brand. Conversations, likes and comments are not scripted and don’t go through a company’s legal or compliance department.
Websites are written by copy writers, ad agencies and lawyers and they are approved by CEOs and upper management before going live. It can take months to get the website perfect. But then it is rarely updated. So you visit once and you’re done.
Facebook is interactive. Users feel their likes and comments are read and appreciated. And it it is fun, humorous, quick and entertaining.
If websites were interactive and fun I wonder what that might mean for a brand.