Drip Marketing

Drip Marketing is the buzz word for a kind of marketing activity that keeps a product or company top of mind. Like a dripping faucet, once in a while, whether daily, weekly or monthly, a communication is sent. The recipient may or may not act on it but for a split second before deleting it, scrolling on or pitching it in the trash, someone sees all or part of it – maybe a logo, maybe an offer, maybe a call to action. But they usually do not act.

It’s a way to stay in touch, to remind someone that your company or product still exists. It can include email marketing campaigns (which is what most people think it is) or it can include direct mail, public relations, advertising, social media, direct emails. It’s multi-channel. Maybe a billboard, maybe a newsletter. Drip 2

I consider it the lazy man’s cheap marketing technique. But it works. Not at snaring customers and getting prospects converted into customers but it keeps the message, the product or company top of mind.

Case study:

A major US retailer sends me at least one email daily. A special offer, a new item, something they think I would be interested in. Mostly I scroll by, ignoring the email. If I am not terribly busy I might open it and take a look and maybe even purchase something. Every day I am reminded that I am their customer and that I love many of their products.

Another case study: An organization I am involved in is hosting an event and wants to ensure great attendance. For the last two weeks I have seen daily reminders, communication about the event dripping into my brain. They have sent mass emails, a first class snail mailed invitation with RSVP card, LinkedIn discussions, Facebook event notifications, Facebook posts from the organization and from many others who are attending the event, an announcement in their printed newsletter and a phone call. After two weeks of this dripped message I am almost ready to RSVP. I want to attend; it looks like fun and many of my friends and customers will be there.

  Next time: Drip marketing done poorly, down the drain. Drain

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5 Typography Tips for Every Presenter

Simplified:

Use type faces that match your brand. Use two typestyles. Differentiate with type sizes and use of bold text. Make it readable.

However,

Sometimes, three or more type styles make sense. Use a serif and a non serif for headings and text, but use another for impact for important words or messages.

Or use color to   focus   the eye.

Do not use all caps and do not underline. This is very old style, from back in the day when people used typewriters that did not allow for multiple typefaces and color.

Click here for the expanded version:  5 Typography Tips for Every Presenter.

This Is The Most Epic Brand Meltdown On Facebook Ever

I happened to have watched this episode of Kitchen Nightmares with Gordon Ramsey and watched these restaurant owners, Samy and Amy fail to listen and learn – with arrogance and ignorance. It made good television. I forgot about it until I saw the Facebook posts of the owners. Gordon Ramsey

How not to respond to issues with your business using social media. Click for the tutorial:

Facebook 1This Is The Most Epic Brand Meltdown On Facebook Ever!

20 Awful Grammar Mishaps to Make You Feel Smarter

Writing Cursive

There are things we all should have learned in elementary school, middle school and high school. There are some things we learned that we have forgotten.  But some never learned, never paid attention and think it doesn’t matter.  It is not too late to learn to spell and use grammar correctly.

20 Awful Grammar Mishaps to Make You Feel Smarter.

History of Instant Messaging

Remember your first instant message?

I don’t.  But this article brought back some memories.

  • BRB: Be Right Back
  • LOL: Laugh(ing) Out Loud
  • OMG: Oh My God/Gosh
  • ROFL: Rolling On Floor Laughing
  • TTYL: Talk To You Later
  • TY: Thank You
  • NP: No Problem
  • OTP: On The Phone

Actually I don’t see too many of these phrases today except LOL and OMG.  A whole new phrase book has been written.

A Brief History of Instant Messaging.